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Why Having a Merchant Account is Essential For Business Success

January 4th, 2010 by admin

Did you know that utilizing a merchant account is likely to increase both business traffic and your average ticket sale? According to several studies, consumers are likely to disassociate any “pain” felt from relinquishing their money in a purchase if the transaction is conducted using a credit card. As odd as that may seem, it’s [...]

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Understanding Small Business Credit Card Terminology – Glossary of Important Terms

December 8th, 2009 by admin

Acquiring Bank: Gives the merchant the capability for handling credit cards. It communicates with the customer’s card to permit payment and money transfer.
Address Verification Service (AVS): Provides fraud protection for the merchant by verifying the customers billing address during a transaction where the card is not physically swiped.
Authorization: Occurs when the merchant account communicates with [...]

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